What have we learnt so far

 
Unbound media consumption is leading to broader tastes    From big budget dramas to no budget vlogs, unbound audiences embrace a wider variety of content formats, quality and genres than traditional viewers

Unbound media consumption is leading to broader tastes

From big budget dramas to no budget vlogs, unbound audiences embrace a wider variety of content formats, quality and genres than traditional viewers

Content is king; positive experience is vital; brand legacy means little    Whilst brands like the BBC are still part of daily life, it is YouTube, Netflix and Spotify that are most attuned to this audiences needs (content and experience

Content is king; positive experience is vital; brand legacy means little

Whilst brands like the BBC are still part of daily life, it is YouTube, Netflix and Spotify that are most attuned to this audiences needs (content and experience

Unbound audiences are the taste maker    This audience are much more likely to make content recommendations (and respond to those they are given); they are a great conduit for new content

Unbound audiences are the taste maker

This audience are much more likely to make content recommendations (and respond to those they are given); they are a great conduit for new content