As the digital economy has grown and flourished, consumer’s understanding of how they are being targeted and monetised by brands has often been playing catch up. But now, marketers are faced with increasingly savvy audiences who are not only harder to reach via traditional advertising, but are also inured to traditional hierarchical modes of communication between brand and consumer.
With a plethora of connected devices available in the market and our lives becoming increasingly mobile and digital, access to different forms of content available online is pretty much instantaneous and unlimited.
There is a shift occurring. Put a stethoscope to your TV screen, your radio and your thumb-worn print magazines. They need help. Because attitudes towards traditional media channels and the brands that lead them have changed. Consumers’ lifestyles have changed. They want everything and they want it now, something we delved into in our recent Audiences Unbound study.
With a proliferation of on demand content making scheduled television ever more an irrelevance and most households now owning multiple devices for accessing TV programmes, it’s not surprising that that TV viewing is no longer the social occasion it once was.
Get in touch to discover more
If you'd like to know more about the study or arrange a presentation of results please get in touch.